Innovation in Plastics: The Potential and Possibilities

‘Innovation in Plastics: The Potential and Possibilities’ a one-of-its-kind playbook that analyses & provides holistic insights on the potential solutions for plastic waste management in India.

The report examines the plastic waste management ecosystem in India to identify the challenges and opportunities with a special emphasis on business and technological innovations. It presents the landscape of key innovations in plastic recycling and replacement, waste collection and sorting, and marketplaces. Through interviews and workshops with corporate leaders, start-ups, industry experts, and scientists, Marico Innovation Foundation and knowledge partners Indian Institute of Science and Praxis, have profiled some of India’s most promising start-ups supporting the circular economy in plastics. We have mapped them on the opportunity size, business model, operations, and technology. Further, the report highlights learnings from past innovations, initiatives undertaken at the international, national, corporate, and city level to support circularity in plastics. 

There are vital lessons from across the globe that can be implemented in India along with avenues for cutting down single-use plastics. All stakeholders – government, corporates, civil society, and entrepreneurs have an equally critical role in ensuring this. The message we heard was unanimous: to surmount the challenges associated with plastic usage, India needs to focus on creating new solutions and building an enabling policy framework.