NEW: Click to see the winners of Indian Innovation Icons 2025!

India’s Startup Revolution: From Outsourcing Hub to Global Innovation Leader

FICCI's 2023 publication features insights from MIF leadership on India's emergence as a global startup and innovation hub.

By Marico Innovation Foundation January 10, 2024 | 11:35 AM
An overhead shot of a collaborative business meeting with four professionals sitting around a table, each with laptops and notebooks. They are engaged in discussion, writing notes, and brainstorming ideas

Over the past decade, India has witness a startup revolution. The landscape has dramatically evolved, shifting from an outsourcing hub to a global centre for innovation and entrepreneurship. While the 90s and early 2000s were dominated by service-oriented tech giants, recent years have witnessed a surge of successful startups across various sectors. 

In FICCI’s annual publication for 2023, insights from Suranjana Ghosh, Head of Marico Innovation Foundation (MIF), and Amit Chandra, Honorary Chairperson of MIF’s Governing Council, are featured in the article titled ‘India as a Startup & Innovation Hub,’ offering a deep dive into India’s burgeoning startup ecosystem. The key takeaway: a focus on sustainability, technological innovation, and collaboration between public and private sectors is positioning India as a key component of the world’s growth engine.

Featured in @ficci_india 's annual publication, this article is a deep dive into insights shared by @SuranjanaG, Head, MIF & #AmitChandra, Hon. Chairperson, Governing Council, MIF about how India today is the world's growth engine. Click here to read: https://t.co/D1AQhfvVi8 pic.twitter.com/8NG7RRvo0g

— Marico Innovation Foundation (@MIF_India) January 10, 2024

 

Explore more insights

Innovation

Decoding India’s Innovation Landscape: Insights from Indian Innovation Icons

A data-driven analysis of India's innovation evolution through 19 Years of recognising excellence.

February 27, 2025
Indian Innovation Icons

Indian Innovation Icons 2025: Partners Who Made It Possible

Indian Innovation Icons 2025 was a resounding success, powered by the invaluable contributions of our partners.

March 25, 2025
MIF In The Press

Landmark Circular Economy Initiative to Recycle 32,000 Tonnes of Plastic Waste and Reduce 15,000 Tonnes of CO2 Annually

Building a self-sustaining, at-scale, zero waste to landfill, circular economy model in plastics waste management with active community participation in ensuring effective waste segregation.

September 10, 2024
See All Insights

Innovation (Inno), Success (Win) & what it takes to get there.

Subscribe to InnoWin, our monthly newsletter, where we blend insight with inspiration & action with aspiration.

Join our mailing list